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The Top 1% of Medical Device Sales Reps Are Using AI—Here’s How
AI is quietly becoming a competitive advantage in medical device sales. Here’s how the top 1% of reps are using it to close more deals, build stronger relationships, and outperform their peers in 2026.
Medtronic’s CathWorks Acquisition: What It Means for Cardiovascular Device Sales in 2026
Medtronic’s acquisition of CathWorks signals a major shift toward AI-driven cardiovascular care. Here’s what it means for medical device sales reps and the future of interventional cardiology.
How Trump-Era Tariff Policies Could Reshape Medical Device Sales in 2026
Tariffs, supply chain shifts, and “America First” manufacturing policies are influencing the cost and availability of medical devices in 2026. Here’s what it means for medical sales reps—and how to adapt.
Why the Strait of Hormuz Could Impact Medical Device Sales in 2026
Geopolitical tensions in the Strait of Hormuz can ripple through oil prices, global supply chains, and hospital budgets—ultimately reshaping how medical device sales reps sell in 2026.
Abbott’s Push into Diagnostics: The New Frontier for Medical Sales Reps
Abbott is doubling down on diagnostics, rapid testing, and early detection technologies in 2026. Here’s how this shift is creating new opportunities—and new expectations—for medical device sales reps.
2026 Medical Device Sales: What Surgical Robotics, M&A, and Market Shifts Mean for Your Career
Medtronic Hugo enters robotic surgery market to challenge Intuitives da Vinci. Boston Scientific proposes $14.5B Penumbra acquisition. ACA subsidy expiration impacts 22M. What device sales reps need to know.