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Abbott’s Push into Diagnostics: The New Frontier for Medical Sales Reps
Abbott is doubling down on diagnostics, rapid testing, and early detection technologies in 2026. Here’s how this shift is creating new opportunities—and new expectations—for medical device sales reps.
2026 Medical Device Sales: What Surgical Robotics, M&A, and Market Shifts Mean for Your Career
Medtronic Hugo enters robotic surgery market to challenge Intuitives da Vinci. Boston Scientific proposes $14.5B Penumbra acquisition. ACA subsidy expiration impacts 22M. What device sales reps need to know.
Pfizer’s Positive Phase 2 Results: What This Means for Medical Sales Reps
Pfizer’s latest Phase 2 results signal potential new therapies and future launches. Here’s what medical sales reps should watch and how to position early.
Stryker’s 2026 Customer Update: What It Means for Medical Sales Reps and the Broader Industry
Stryker’s latest customer message highlights supply and service disruptions affecting hospitals. Here’s what it means for medical sales reps—and which competitors could benefit.
Latest MedTech Press Releases in 2026: What Medical Sales Reps Should Be Watching
From AI diagnostics to robotic surgery expansions, the latest medtech press releases reveal where the industry is heading—and where the biggest sales opportunities are emerging.
AI-Driven Device Launches in 2026: What They Mean for Medical Sales Reps
AI-enabled devices, robotics expansions, and faster FDA approvals are reshaping medical sales in 2026. Here’s how new technology launches are creating fresh opportunities for reps.