Surgeons are key decision-makers in medical device adoption, but their evaluation process goes beyond product features. Trust, outcomes, and workflow impact all play a role.
Clinical Outcomes Matter First
Surgeons prioritize technologies that improve patient outcomes, reduce complications, and enhance procedural efficiency.
Ease of Use and Workflow Integration
Devices that disrupt workflow or add complexity face resistance. Surgeons value tools that integrate smoothly into existing practices.
Trust and Long-Term Support
Surgeons often adopt technology from reps they trust. Ongoing training, responsiveness, and clinical support strongly influence purchasing decisions.
See Open Medical Device Sales Roles