Executive hiring
Hire a Chief Commercial Officer (CCO) — MedTech
A CCO owns the full commercial system—sales, marketing alignment, access, and growth plan. Hire for enterprise leadership and specialty GTM judgment, not a VP title stretch.
Enterprise ownership
Sales + marketing + access must cohere.
Leadership bench
CCOs build leaders who build teams.
Board-ready clarity
Growth plans need honest metrics.
What strong leaders deliver
- Set commercial strategy tied to specialty and channel reality
- Build VP/director benches and succession
- Align brand, field, clinical, and access motions
- Own forecast integrity to CEO and board
- Install culture: talent bar, coaching, and accountability
Interview prompts
- How have you redesigned a commercial org for the next stage of growth?
- Tell me about a board conversation on forecast miss—what changed?
- How do you evaluate marketing effectiveness with sales?
- Walk through building a leadership bench.
- When do you choose specialty focus over broad coverage?
Signals to weigh heavily
- Scaled commercial orgs—not only personal quota history
- Evidence of cross-functional enterprise leadership
- Clear specialty/channel judgment
- Hiring and succession philosophy
- Comfortable with board scrutiny and hard tradeoffs
Hiring a MedTech CCO?
Share stage, portfolio, and reporting structure.
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