Ramp playbook

Onboarding Checklist for a New Device Territory

A vacant territory is not fixed when the offer is signed. Use a 30/60/90 onboarding checklist so the new rep protects share instead of inventing a plan alone.

Day-one clarity

Accounts, surgeons, and risks named.

Share defense

Protect before you expand.

Manager cadence

Weekly reviews beat hope.

First 30 days

  • Named account list with risk tiers
  • Surgeon and ASC introductions scheduled
  • Competitive footprint documented
  • CRM hygiene and call plan standards set
  • Clinical support / case coverage rules clarified

60–90 day outcomes

  1. Independent coverage of priority accounts
  2. Documented wins and at-risk recoveries
  3. Forecast that leadership trusts
  4. Clear hire-or-help decision if ramp stalls
  5. If still vacant—post specialty-matched backfill free

Still hiring for the territory?

  • Post open-territory roles with specialty matching
  • Estimate vacancy cost before another week slips
  • Territory alerts while onboarding continues
  • Pair with hire open territory national guide

Ramping or still backfilling?

Tell us specialty, market, and whether the seat is filled or still open.

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