Executive hiring
Hire a Franchise / Business Unit Lead — MedTech
Franchise and BU leads own P&L-adjacent commercial outcomes for a specialty portfolio—strategy, talent, and cross-functional execution. Hire for business ownership, not a large territory title.
Portfolio ownership
Specialty P&L thinking beats activity theater.
Cross-functional
R&D, clinical, and marketing must move with sales.
Talent system
BU leads hire the managers who hire the field.
What strong leaders deliver
- Set franchise strategy and investment priorities
- Align sales, marketing, and clinical education for the portfolio
- Build leadership and field talent plans
- Own growth metrics and competitive response
- Partner with market access and contracting where relevant
Interview prompts
- Walk through a franchise strategy you owned.
- How do you allocate headcount across regions and roles?
- Tell me about a competitive response you led.
- How do you partner with clinical and marketing?
- Describe a talent decision that changed franchise results.
Signals to weigh heavily
- Owned a portfolio outcome—not only a region’s quota
- Evidence of strategy choices and resource allocation
- Cross-functional influence stories
- Hiring standards for managers and specialists
- Clear specialty fluency for the franchise
Hiring a franchise or BU lead?
Share portfolio specialty, scope, and P&L expectations.
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