Common progression
Associate / Clinical support
Learn workflow, build relationships, and develop credibility in the field.
Territory manager
Own accounts, pipeline, and quota with measurable outcomes.
Senior / Strategic accounts
Navigate committees, systems, and complex deals.
Regional / leadership
Coach reps, scale strategy, and own broader growth outcomes.
Where W2 vs Independent fits
- W2: great for structured training, benefits, and long-term territory ownership.
- Independent: better for flexibility and upside when you already have relationships and a playbook.
- Many reps start W2 then move into Independent once they know their niche and territory.
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