Why People Fail in Medical Sales

Most failures in medical sales aren’t about intelligence or effort—they’re about misaligned expectations, poor territory fit, and misunderstanding the role.

Common failure patterns

  • • Chasing OTE without understanding ramp reality
  • • Expecting clinical respect without earning operational trust
  • • Poor territory planning and prioritization
  • • Overreliance on a single champion
  • • Ignoring quota math and payout mechanics

How to avoid these mistakes

Successful reps evaluate territory quality, quota realism, support, and decision dynamics before accepting a role.

Thinking about medical sales?

Use tools and decision guides before committing.

Start With the Decision Guide