VP of Hospital Sales

The Vice President of Hospital Sales is responsible for leading the national strategy, execution, and growth of next-generation sequencing (NGS)-based infectious disease diagnostic solutions across hospital systems, academic medical centers, integrated delivery networks (IDNs), and large health systems. This executive leader will build, develop, and scale a high-performing hospital sales organization while partnering cross-functionally with Medical Affairs, Clinical Implementation, Laboratory Operations, Market Access, and Marketing to position NGS testing as a standard-of-care diagnostic solution for complex infectious disease management. The VP will drive enterprise-level sales initiatives, cultivate executive relationships, and ensure sustained adoption, utilization growth, and long-term partnership development across key accounts. Executive Leadership & Team Development • Build, lead, and scale a high-performing national hospital sales organization. • Recruit, coach, and develop Regional Directors and Hospital Account Executives. • Establish clear revenue targets, KPIs, and accountability structures. • Drive a performance-oriented culture focused on execution, customer impact, and collaboration. • Provide executive oversight of field coaching, leadership development, and succession planning. Strategic Hospital Market Growth • Develop and execute national and regional go-to-market strategies to accelerate adoption of NGS infectious disease testing. • Identify and prioritize high-value health systems, IDNs, and academic institutions. • Lead expansion within existing enterprise accounts while securing new strategic partnerships. • Evaluate market trends, competitive landscape, and emerging diagnostic opportunities. Hospital Implementation & Utilization Growth • Provide executive oversight of implementation strategy and customer onboarding. • Partner with internal teams to ensure seamless integration into clinical workflows. • Remove barriers related to operations, compliance, reimbursement, and utilization. • Ensure long-term account success through sustained test adoption and growth. Qualifications • 10+ years of experience in healthcare diagnostics, molecular diagnostics, laboratory services, or medical device sales. • 5+ years of progressive sales leadership experience, including managing leaders. • Proven success selling into hospitals, IDNs, and health systems at the enterprise level. • Demonstrated ability to lead complex, consultative sales cycles with multiple stakeholders. • Deep understanding of hospital structures, procurement processes, and clinical decision-making. • Ability to travel 50–70%.